Integrated Media Planner / Buyer

Responsibilities:

• Media Planning and Buying
  • Proactive participation in planning and campaign development in collaboration with cross-functional team
  • Strong negotiation skills and accurate management of client budgets and media buys
  • Manage all buying responsibilities with direct vendors and supports with paid social as needed
  • Take a holistic view of all in-market media activities to fully understand the user journey
  • Fluent with all media activations, traditional and digital, in support of campaign objectives
  • Function as media lead on assigned accounts managing internal and external team members who support
  • Function as client point-of-contact for specific media accounts, liaising with any external partners as needed
  • Drive efficiency through strong rate negotiations and value-added programs
  • Establish and maintain close relationships with media partners at all levels of the organization
  • Stay abreast of media trends, opportunities and target media consumption
  • Stay abreast of industry trends in food, beverage and hospitality categories to understand consumer behavior
  • Develop and manage all co-op programs and media partner negotiations
  • Develop strong rationale for tactical recommendations based on industry benchmarks and historical performance
  • QA insertion orders for all traditional media activities with an eye for detail and accuracy
  • Hold media partners accountable for delivery and performance
  • Push for out-of-the-box ideas with internal team and media partners to set Marriner clients apart
• Performance Reporting
  • Continually monitor campaign performance and delivery in support of cyclical performance reporting while maintaining up-to-date and accurate log of changes
  • Conduct post-buy analysis and negotiate any variances holding vendors accountable for delivery
  • Monitor and analyze vendor reporting pushing for proactive optimizations
  • Support with campaign reporting presentations and analysis for all media activity in your care
  • Keep a performance mindset providing team with observations, trends and insights on activity in market
  • Advise and assist in guiding asset development by delivering performance insights, best practices and relevant industry examples

Required Skills/Experience:

• College graduate (marketing or communications specialty preferred)
• 3-5 years of integrated media planning and direct buying experience
• Experience in managing paid social campaigns
• Programmatic advertising experience preferred
• Travel industry experience a plus
• True passion for marketing and integrated media solutions
• Strong verbal, written and oral presentation skills
• Performance mindset with inherent drive to improve results
• Organized and diligent, excels in managing deadlines across multiple projects
• True team player, committed to every undertaking and willing to put maximum effort behind the greater work for the client, team and agency at large

• Self-directed learning and professional development in evolving media landscape, especially within travel space

Education and Training:

• Bachelor’s Degree in Marketing/Communications. 3-5 years of media planning/buying experience.
• Agency media experience preferred.